29 November 2015

Village India - A New Concept in Tourism


A herd of buffaloes wandered back from the fields, followed by women in brightly coloured sarees, matkas (water pots) balanced gracefully on their heads. Blue jays darted overhead as smoke rose from the fires and the aroma filled the air. A reclusive cow chewed on a cabbage, a man on a bicycle wobbled past slowly. The children played on the path between the thatched houses while several of the elders, pulling indolently on their beedis, squatted by the track to discuss the day’s events. It’s a magical time of the day when dusk settles in a thousand villages across the Indian subcontinent and the night creeps in. Indians have a word for it…Godhuli, the homecoming.

Sadly, very few visitors get to experience the day to day beauty of rural India, focusing instead on well known urban centres such as Delhi, Jaipur and Agra. Estimates suggest over 60% of the 650,000 British visitors to India in 2005 traveled within the Golden triangle, their trips consisting almost solely of sightseeing tours to historical monuments, religious sites and heaving bazaars. With most companies offering similar itineraries during the 5 months tourist season, it is very hard for the travelers to escape the hoards and experience the true nature of India.

In the event that we ever visit a remote nation, one of their tourism attractions are their homesteads, might it be grape vines or plantations. They are mechanical economies but then they are paying such a great amount of significance to agribusiness, that they are advancing it to a tourist fascination. They offer their visitors their originality and that is why visitors feel fascinated. I feel India does not offer its creativity to the outside voyagers, who visit us. We exhibit to them the same things they find in their nations too separated from our social legacy and landmarks. We exhibit to them just the westernized portion of India, a section, which they are acquainted with, which has been carefully coated to attract them.Why don’t we show them our villages?
Not any longer. Presently an innovative organization has thought of a novel method for getting their
customers out of the old and exhausted shackles, of tourism and into the heart of India, permitting them to witness the life that by far most of Indians live. In these lesser-voyaged zones there is a richness of life, ensured to match the royal residences and extravagance of Golden Triangle and a shade of serenity that will stay with you for ever. And with a number of trips on offer, from Rajasthan and Madhya Pradesh to Uttaranachal and the mighty Himalayas, this is an original way to explore real Indian life in a way that benefits both the visitor and the host. For its not just visiting… it is interacting as well.On these trips they might spend the morning with a farmer milking his buffalo, help him turn the milk into dahi and join his family for an afternoon meal on a banana leaf plate. They might sit in the shade of a banyan tree beside a temple and listen to a sadhu preach. They could stroll through the foothills of the Himalayas, stopping to talk to locals that they pass by, knowing about their ways of living and methods of survival, or drift slowly down the holy River Ganges camping by small settlements at night under the open sky and dance in front of a bonfire and enjoy a meal of fruits and juices.

They will obviously enjoy this because that would be doing something new for them and give them the essence of real India. It would give them a lifetime experience of how India really is apart from its luxurious half-face. It would give them the opportunity to enjoy its natural treasures apart from materialistic treasures.
On these outings they would find the different societies that exist in our convention rich nation which nobody would discover in books. They would be getting a perspective of Rural India, the India which the supposed privileged people think about as a disgrace to their nation.
Provincial tourism showcases rustic life, craftsmanship, society and legacy at country areas and connections with the travelers provide substantial advantage the nearby group monetarily and socially.
We need to popularize this new found concept of “village India” through physical as well as social media so that people across the globe become aware of it, we need to think different in order to arise that curiosity w within the people so that they feel  an urge to visit our – Village India.



ABOUT THE AUTHOR



The author Anurag Sengupta is a first year B.Sc. student in hospitality management from Institute Of Hotel Management, New Delhi, Pusa. In his free time he likes reading books and going through blogs. He is a blogger himself and a freelance photographer and a guitarist.






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