In 1960s fashion was bi-polar in about every way. The early 60s
were more reminiscent of the 1950s — conservative and restrained; certainly
more classic in style and design. The late 1960s were the exact opposite.
Bright, swirling colors, Psychedelic, tie-dye shirts and long hair and beards
were common place. Woman wore unbelievably short skirts and men wore tunics and
capes. The foray into fantasy would not have been believed by people just a
decade earlier.
It’s almost like the 1950s bottled everyone up so much that
the late 1960s exploded like an old pressure cooker. Women were showing more
skin than ever before.
For the first time in the 19th Century, London, not Paris,
was the center of the fashion world. The British Invasion didn’t stop with The
Beatles. It swept into all parts of life, especially clothing.
But actually, lost in the two extremes is the mid-60s, which
I think actually had the coolest style, albeit more subtle. I love the long,
slender shapes, the bright colors and the young, London look.
The 1960s had featured a number of diverse trends. It was a
decade that broke many fashion traditions, mirroring social movements during
the time. In the middle of the decade, culottes, go-go boots, box-shaped PVC
dresses and other PVC clothes were very popular... The widely popular bikini
came into fashion in 1963 after being featured in the musical Beach Party.
Mary Quant popularised the mini skirt, and Jackie Kennedy
introduced the pillbox hat both becoming extremely popular. False eyelashes
were worn by women throughout the 1960s, and their hairstyles were a variety of
lengths and styles. People were dressing in psychedelic prints, highlighter
colors, and mismatched patterns. The hippie movement late in the decade also
exerted a strong influence on ladies' clothing styles, including bell-bottom
jeans, tie-dye, and batik fabrics, as well as paisley prints.
Top 7 Fashion Designers of the 60s
1. Biba
Founded by Barbara Hulanicki, in the 1960s, Biba lines was
aimed at teenagers mostly, and consisted of what we may refer to as today’s
high street fashion. Her colour palette was "muddied colours of brown,
sepia, grey and plum" . . . dark but rich. Biba's "swinging London
look" was affordable couture recreations and includes the following
styles:
Mini-skirts
Long tight sleeves
Maxi skirts
Cat suits
Gingham print dresses
Triangular head scarves
Swanky wellies
Today, if you find an authentic Biba dress, it may sell for
as much as $1000
Brighton Museum and
Art Gallery celebrates BIBA
2. Givenchy
Though he rose to fame in the 50's Givenchy’s fashion
creations and elegant styles still reverberate in today’s scene. This fashion
designer's creations were so refined that it helped to define the 1960s refined
style of the chic and sophisticated dressing of movie stars. We all remember
the elegant Audrey Hepburn . . . She was mostly dressed in Givenchy's clothing
whether on or off screen.
His famed designs include:
Audrey Hepburn’s
little black dress of the movie "Breakfast at Tiffany’s".
3. André
Courrèges
Courrèges was a French fashion designer who made his 'debut'
in the Parisian fashion world of the 1960s with his futuristic, youthful but
"high fashion label".
60's Space age
fashion designs - Andre Courrèges
His fashion creations include:
Triangle shaped shift dress that was THE defining silhouette
of the 1960s
Well cut pants
Halter tops
Short skirts
Hip-hugger pants
Sequined jumpsuits
White mid-calf boots
Vinyl trimmed coats
and suits
Cigarette pant
suit
It is claimed that he
is the designer that created the mini skirt.
Authentic Courrèges pricey high fashion creations is difficult to find
today, but cheaper copies of his works may be found if you can ‘wade’ through
vintage clothing hunts.
4. Pierre Cardin
The originator of the fifties’ bubble dresses, Pierre Cardin
is a very famous 60s fashion designer who created innovative, contemporary
designs that bordered on the unusual and futuristic.
He it was that embraced the use of hammered metal jewelry,
industrial zippers, and plastics in his creations. His famous styles include:
Thigh high boots
Collarless jackets
Bright coloured mini shift dresses
The unisex cosmos
suit
Skinny
double-breasted suits
Slim trousers
Space-age designs
5. Yves Saint Laurent
Yves Saint Laurent, an influential fashion designer from
Algeria, has had a great impact on the European fashion industry right from the
early 60s till date, and it’s not uncommon to find that celebrities and models
still gush over his designs even though he passed on from brain cancer in 2008.
YSL contributed to many of the sixties fashion trends, with some of his most
popular clothing being:
Mondrian shift dress
Pea coat
Safari jacket
Women tuxedos
Blazers
Sheer blouses
Jumpsuit
Women smoking jackets
6. Emilio Pucci
This list will be incomplete without the mention of Pucci,
"The Prince of Print" whose designs was mostly recognized for his
trademark “psychedelic look” - electric colours, bold geometric prints, and
'clean' racy cuts. Emilio Pucci 1960's - "Prince of prints"
Pucci contributed to the '60s trends like no other.
Fashionable women and important personalities Jackie Kennedy and Sophia Loren
wore his styles and a great fan of his clothing line, Marilyn Monroe, was even
buried in one of his clothes.
His popular designs include:
Palazzo pant suits
Silk headscarves
Body hugging
mini-skirts
Silk jersey clothing
Psychedelic op art tights – a form of printed leggings
Cropped Capri pants
Poplin shirts
Space age inspired air hostess uniforms
7. Mary Quant
No, Mary Quant didn’t invent the "mini" as many
vintage fashion enthusiasts tend to believe. Rather, she gave the style its
name by popularising it in the 60s! Many of us have the Quant look 'embedded'
in our minds . . . the silhouette ensconced in a mini skirt or a mini shift
dress; patent boots, coloured opaque tights, a bob style haircut, prominent and
dark eye makeup and false lashes. To replicate the Mary Quant look today is a
breeze and you'll find a good number of fashionistas adopting the 1960's
"quintessential" Mary Quant style. Her designs were pricey and many a
woman found them unaffordable. Nonetheless, she was regarded as one of "London’s
swinging” group.
Her designs include the following:
Star style
Colourful raincoats
Boots with detachable tops
Mix and match
separates
Tight mini-skirts
Hot pants
Lounging pyjamas
Dresses/Skirts with matching colourful tights
Finding an original Mary Quant outfit outside of the UK
would be like searching for a needle in the haystack, but replication can be
achieved by looking out for the right pieces to create the perfect
ensemble.
In the early-to-mid-1960s, the London Modernists known as
the Mods were shaping and defining popular fashion for young British men while
the trends for both changed more frequently than ever before in the history of
fashion and would continue to do so throughout the decade.
Designers were producing clothing more suitable for young
adults, which led to an increase in interest and sales. These designs marked a revolution and set a trend. Would you like to try out a few outfits from the 60s?
Let us know which one and why?
ABOUT THE AUTHOR
Priyankur Sengupta is a passionate designer in the making. He also loves to cook & is a foodie. Travelling and styling are his keen interests. He is also a core team member of ExPress Magazine.
Let us know which one and why?
ABOUT THE AUTHOR
Priyankur Sengupta is a passionate designer in the making. He also loves to cook & is a foodie. Travelling and styling are his keen interests. He is also a core team member of ExPress Magazine.
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